Product workflow
Case studies use a publish-and-verify workflow.
OBAM requires approved title, summary, evidence, and publication scope before a case study is publicly relied on.
Teams can preserve narrative quality while still enforcing proof standards, validity windows, and scoped usage rights for every published story.
1. Draft the story
Record approved headline and summary before review.
2. Attach proof
Capture metrics and supporting evidence for reviewer validation.
3. Limit publication scope
Specify if approved for website, regional content, or limited enablement channels.